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1.
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Les marques à l'épreuve de la pratique / Jean-Noël Kapferer
Book
Publication
Paris : Éditions d'Organisation, 2002
Description
216 p
LocationBiblioteca IADE-UE
Availability
Available (1).
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2.
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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer
Book
Publication
New York : The Free Press, [19-?]
Description
341 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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3.
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A gestão de marcas : capital da empresa / Jean-Nöel Kapferer
Book
Publication
Mem Martins : Cetop, 2000
Description
248 p. ;
23 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
In transit (1).
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4.
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Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
Book
Publication
London : Kogan Page, cop. 1997
Description
443 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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5.
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Reinventing the brand : can top brands survive the market realities? / Jean-Noël Kapferer
Book
Publication
London : Kogan Page, 2001
Description
VI, 234 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer
Book
Publication
London : Kogan Page, 2008
Description
XV, 560 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer
Book
Publication
London : KoganPage, 2013
Description
xviii, 492 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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8.
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O que vai mudar as marcas / Jean Noël Kapferer ; trad. Carolina Huang
Book
Publication
Porto Alegre : Bookman, 2004
Description
165 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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As marcas, capital da empresa : criar e desenvolver marcas fortes / Jean-Noël Kapferer ; trad. Arnaldo Ryngelblum
Book
Publication
Porto Alegre : Bookman, 2003
Description
459 p. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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10.
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As marcas, capital da empresa / Jean-Noel Kapferer ; trad. Ana Rabaça
Book
Publication
Mem Martins : Cetop, D.L. 1994
Description
248 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
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11.
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A criança e a publicidade / Jean-Noël Kapferer ; trad. Evaristo Santos
Book
Publication
Porto : [19--?], Rés
Description
274 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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12.
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien
Book
Publication
London : Kogan Page, imp. 2010
Description
X, 323 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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La marque : moteur de la competitivite des entreprises et de la croissance de l'economie ; Jean-Noel Kapferer, Jean-Claude Thoenig, dir. ; François Dalle, pref.
Book
Publication
Paris : McGraw-Hill, cop. 1989
Description
XVIII, 384 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Marcas à prova de prática : aprendendo com os erros / Jean-Noël Kapferer ; trad. Carolina Huang ; rev. téc. Teniza da Silveira
Book
Publication
São Paulo : Bookman, 2004
Description
171 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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