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As marcas, capital da empresa / Jean-Noel Kapferer ; trad. Ana Rabaça

Main Author Kapferer, Jean-Noël Secondary Author Rabaça, Ana Publication Mem Martins : Cetop, D.L. 1994 Description 248 p. : il. ; 23 cm Series Vendas & negócios , 13 ISBN 9726412900 Topical name Marcas
Empresas CDU 658.8
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Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[M] GES(I) Available IA14015
Book Biblioteca IADE-UE
658.8[M] GES Available Oferta Prof. António Mendes IA11325
Total holds: 0

Tit. orig. Les marques, capital de l'entreprise

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