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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

Main Author KAPFERER, Jean-Noel Edition 4th ed. Publication London : Kogan Page, 2008 Description XV, 560 p. ISBN 9780749450854 Topical name Marca - Estratégia CDU 658.8 [M]
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[M] STR Available IA8753
Total holds: 0

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