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1.
Les marques à l'épreuve de la pratique / Jean-Noël Kapferer Book Publication Paris : Éditions d'Organisation, 2002 Description 216 p LocationBiblioteca IADE-UE Availability Available (1).

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2.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer Book Publication New York : The Free Press, [19-?] Description 341 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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3.
A gestão de marcas : capital da empresa / Jean-Nöel Kapferer Book Publication Mem Martins : Cetop, 2000 Description 248 p. ; 23 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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4.
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer Book Publication London : Kogan Page, cop. 1997 Description 443 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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5.
Reinventing the brand : can top brands survive the market realities? / Jean-Noël Kapferer Book Publication London : Kogan Page, 2001 Description VI, 234 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer Book Publication London : Kogan Page, 2008 Description XV, 560 p. LocationBiblioteca IADE-UE Availability Available (1).

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7.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer Book Publication London : KoganPage, 2013 Description xviii, 492 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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8.
O que vai mudar as marcas / Jean Noël Kapferer ; trad. Carolina Huang Book Publication Porto Alegre : Bookman, 2004 Description 165 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
As marcas, capital da empresa : criar e desenvolver marcas fortes / Jean-Noël Kapferer ; trad. Arnaldo Ryngelblum Book Publication Porto Alegre : Bookman, 2003 Description 459 p. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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10.
As marcas, capital da empresa / Jean-Noel Kapferer ; trad. Ana Rabaça Book Publication Mem Martins : Cetop, D.L. 1994 Description 248 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (2).

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11.
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A criança e a publicidade / Jean-Noël Kapferer ; trad. Evaristo Santos Book Publication Porto : [19--?], Rés Description 274 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

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12.
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien Book Publication London : Kogan Page, imp. 2010 Description X, 323 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
La marque : moteur de la competitivite des entreprises et de la croissance de l'economie ; Jean-Noel Kapferer, Jean-Claude Thoenig, dir. ; François Dalle, pref. Book Publication Paris : McGraw-Hill, cop. 1989 Description XVIII, 384 p. LocationBiblioteca IADE-UE Availability Available (1).

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14.
Marcas à prova de prática : aprendendo com os erros / Jean-Noël Kapferer ; trad. Carolina Huang ; rev. téc. Teniza da Silveira Book Publication São Paulo : Bookman, 2004 Description 171 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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