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1.
The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott Book Publication New Jersey : John Wiley Sonsc, cop. 2007 Description 275 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, cop. 2017 Description XVII, 426 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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The new rules of marketing PR : how to use social media, online video, mobile applications, blogs, news releases, viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2013 Description XXIII, 439 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2022 Description XVIII, 462 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
As novas regras do marketing e relações públicas : como utilizar os blogues, o podcasting, os media online e as notas informativas para chegar directamente aos consumidores / David Meerman Scott Book Publication Porto : Porto Editora, 2008 Description 335 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto Availability Available (3). Reference (2).

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