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The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott

Main Author SCOTT, David Meerman Publication New Jersey : John Wiley Sonsc, cop. 2007 Description 275 p. ISBN 9780470113455 Abstract Índice : 1. How the web has changed the rules pf marketing and PR; 2. Web-based communications to reach buyers directly; 3. Action plan for harnessing the power of the new rules. Topical name Relações Públicas
Marketing digital CDU 658.8:004.73
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:004.73 SCO 2481 Available 2481
Total holds: 0

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Índice : 1. How the web has changed the rules pf marketing and PR; 2. Web-based communications to reach buyers directly; 3. Action plan for harnessing the power of the new rules.

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