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The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott

Main Author Scott, David Meerman Edition 6th ed. Publication New Jersey : Wiley, cop. 2017 Description XVII, 426 p. ; 23 cm ISBN 9781119362418 Topical name Relações públicas
Marketing - Séc. 21
Marketing viral
Web 2.0
Marketing digital
Marketing viral
Redes sociais
Tecnologias da informação e comunicação
CDU 658.8:004.73
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8:004.73 SCO(A) Available IA14075
Total holds: 0

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