The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases
& viral marketing to reach buyers directly / David Meerman Scott
Main Author
Scott, David Meerman
Edition
6th ed.
Publication
New Jersey : Wiley, cop. 2017
Description
XVII, 426 p. ;
23 cm
ISBN
9781119362418
Topical name
Relações públicas
Marketing - Séc. 21
Marketing viral
Web 2.0
Marketing digital
Marketing viral
Redes sociais
Tecnologias da informação e comunicação
CDU
658.8:004.73
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