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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden

Main Author Tapp, Alan Coauthor Whitten, Ian
Housden, Matthew Edition 5th ed Publication Harlow : Pearson, 2014 Description XIV, 559 p. ; 25 cm ISBN 9780273756507 Topical name Marketing direto
Marketing digital CDU 658.8:004.73
 658.84
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8:004.73 TAP Available IA12532
Total holds: 0

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