|
1.
|
Multinational direct marketing : the methods and the markets / Richard N. Miller
Book
Publication
New York : McGraw Hill, 1995
Description
XII, 354 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
2.
|
Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin
Book
Publication
London : Kogan Page, 2002
Description
XII, 180 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
3.
|
Marketing directo de red / Barto Roig, José Luis Briones
Book
Publication
Madrid : Iberonet, 1993
Description
343 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
4.
|
Mobile marketing : SMS como ferramenta de marketing / Paco Torras, Tatiana Albuquerque
Book
Publication
Rio de Janeiro : UniverCidade, 2005
Description
103 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
5.
|
Direct and interactive marketing / Adrian Sargeant, Douglas C. West
Book
Publication
New York : University Press, 2001
Description
XXIV, 460p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
6.
|
Marketing directo de rede / Barto Roig, José Luis Briones
Book
Publication
Madrid : Iberonet, 1994
Description
333 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
7.
|
Direct marketing : an integrated approach / William J. McDonald
Book
Publication
Boston : Irwin McGraw-Hill, 1998
Description
XVIII, 532 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
8.
|
Direct marketing : strategy, plannyng, execution / Edward L. Nash
Book
Publication
New York : McGraw Hill, 1994
Description
XXVI, 477 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
9.
|
Márketing directo
Book
Publication
México : Gustavo Gili, 1998
Description
80 p. :
il. ;
31 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
10.
|
Telemarketing : a chamada para o futuro / Edmundo Brandão Dantas
Book
Publication
São Paulo : Atlas, 1994
Description
206 p.
Availability
No copies available
|
|
11.
|
Beyond 2000=2000 : the future of direct marketing / Jerry I. Reitman ; pref. James G. Oates
Book
Publication
Illinois : NTC Business Books, 1994
Description
268 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
12.
|
The direct marketing handbook / ed. Edward L. Nash
Book
Publication
New York : McGraw Hill, 1992
Description
xxxiii, 827 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
|
|
13.
|
Como fazer marketing direto em business to business / Robert W. Bly ; trad. marisa do Nascimento Paro ; rev. tecn. José Augusto Nascimento
Book
Publication
São Paulo : Makron, 1994
Description
XXVII, 295 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
14.
|
Os mailings no marketing directo / Régis Hauser ; Maria Lucília Filipe, trad.
Book
Publication
[s. l.] : Edições Cetop, 1999
Description
180 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
15.
|
Direct marketing management / Mary Lou Roberts, Paul D, Berger
Book
Publication
New Jersey : Prentice Hall, 1999
Description
XVIII, 447 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
16.
|
2239 tested secrets for direct marketing success : the pros tell you their time-proven secrets / Denny Hatch, Don Jackson
Book
Publication
Chicago : NTC Business Books, 1998
Description
X, 358 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
17.
|
Histórias de sucesso em marketing direto : ... e as estratégias dos negócios / Bob Stone ; José Carlos Barbosa dos Santos, trad. ; Paulo Roberto Salvador, Carlos Eduardo de C. Lemos, rev. tec.
Book
Publication
São Paulo : Makron Books, 1996
Description
XVI, 292 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
18.
|
Selling by phone : how to reach and sell customers in the nineties / Linda Richardson
Book
Publication
New York : McGraw-Hill, 1992
Description
XII, 275 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
19.
|
Marketing direto / Bob Stone ; trad. Cacilda Rainho Ferrante ; rev. tecn. e adapt. Eduardo Souza Aranha, Salete Bertolasi Souza Aranha
Book
Publication
Sao Paulo : Nobel, 1992
Description
xix, 570 p. :
il. ;
24 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (2).
|
|
20.
|
Conheça os segredos do network marketing : verdades e mitos sobre a indústria mais incompreendida do mundo / Leornard W. Clements ; trad. Marília Braga
Book
Publication
Rio de Janeiro : Record, cop. 1997
Description
221 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|