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1. The social media bible : tactics, tools & strategies for business sucess / Lon Safko Book Publication Hoboken : John Wiley & Sons, cop. 2012 Description 622 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia Availability Available (1).

2. A importância e o impacto de campanhas de marketing viral / Mariana Bebiano Coelho Mourão ; orient. Joana Maria Herold Terra da Mota Book Publication Lisboa : Universidade Europeia, 2014 Description 156 p. LocationBiblioteca Universidade Europeia Availability Reference (1).

3. The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott Book Publication New Jersey : John Wiley Sonsc, cop. 2007 Description 275 p. LocationIPAM Porto Availability Available (1).

4. WWW.advertising : advertising and marketing on the world wide web / Richard Adams Book Publication London : Cassell Illustrated, 2003 LocationIPAM Porto Availability Available (1).

5. Strategic electronic marketing : managing e-business / Brad Alan Kleindl Book Publication Cincinnati : Thomson/South-Western, cop. 2001 Description xxi, p. : il. ; 342 cm LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).

6. Marketing : connecting with customers / Gilbert D. Harrell Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXIV, 591 p. LocationIPAM Porto, IADE-UE Availability Available (2).

7. Marketing político na Internet / Ana João Sepulveda Book Publication Matosinhos : Centro Atlântico, Lda, cop. 2000 Description 224 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (3). Reference (1).

8. Management and marketing information systems / Malgorzata Pankowska, Henryk Sroka ; Karolina Kot, ed. Book Publication Katowice : Karol Adamiecki University of Economics, 2005 Description 110 p. LocationBiblioteca Universidade Europeia Availability Available (1).

9. CRM offline online / José Duarte dos Santos Book Publication Vila Nova de Gaia : Instituto Superior Politécnico Gaya, 2006 Description XIII, 151 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (4).

10. Aplicando netnografia a la obtención del mapa de posicionamiento para empresas de distribución alimentaria / José S. Clemente Ricolfe, Carmen Escribá Pérez Article Analítico Cuadernos de Gestión, vol.14, nº1 LocationIPAM Porto Availability Reference (1).

11. De la empresa jurásica a la e-mpresa e-volucionada : un nuevo modelo organizacional nacido de Internet y la gestión del conocimiento / Enrique de la Rica, Ángel L. Arbonies Book Publication Santiago de Compostela : Tórculo Edicións, 2003 Description 347 p. LocationBiblioteca Universidade Europeia Availability Available (1).

12. Queixa Digital: análise do setor das telecomunicações na rede social Facebook / Aleksandar Iliev Dimov ; orient. Marc Scholten Book Publication Lisboa : Universidade Europeia, 2018 Description 39 p. LocationBiblioteca Universidade Europeia Availability Reference (1).

13. Google marketing / Carlos Pinto Ascensão Book Publication Lisboa : Edições Sílabo, 2010 Description 240 p. LocationBiblioteca Universidade Europeia Availability Available (2). Checked out (1).

14. Database Marketing : ferramenta atual e decisiva do marketing / Edward L. Nash Book Publication São Paulo : Makron, 1994 Description 270 p. LocationIPAM Porto Availability Available (1).

15. Search Engine Optimization e o Marketplace: caso de estudo da FNAC / Nuno Miguel da Silva Ventura ; orient. Marc Scholten E-resource Publication Lisboa : Universidade Europeia, 2019 Description x, 37 p. LocationBiblioteca Universidade Europeia Availability Reference (1).

16. Internet marketing : foundations and applications / Carolyn Siegel Book Publication Boston : Houghton Mifflin, 2006 Description XVI, 404 p. : il. ; 24 cm LocationIADE-UE Availability Available (1).

17. Marketing digital na versão 2.0 : o que não se pode ignorar / Filipe Carrera Book Publication Lisboa : Sílabo, 2012 Description 240, [12] p. : il. ; 24 cm LocationUE Lispólis Availability Available (1).

18. Marketing to the social web : how digital customer communities build your business / Larry Weber ; Jimmy Wales, pref. Book Publication New Jersey : John Wiley Sons, cop. 2009 Description XVIII, 246 p. LocationIPAM Porto Availability Available (2).

19. O impacto do web marketing nas vendas de software de gestão empresarial : o estudo de caso primavera / Miguel Martins Ribeiro Correia ; Paula Arriscado, orient. Book Publication Porto : Escola Superior do Porto - Instituto Português de Administração de Marketing, 2011 Description 99 p. LocationIPAM Porto Availability Reference (1).

20. E-business and e-commerce infrastructure : technologies supporting the e-business initiative / Abhijit Chaudhury, Jean-Pierre Kuilboer Book Publication Boston : McGraw-Hill, cop. 2002 Description 448 p. LocationBiblioteca Universidade Europeia Availability Available (1).