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1.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliot Book Publication Oxford : University Press, 2001 Description 288 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
La publicidad estratégica / Orlando C. Aprile ; trad. Cubierta de Gustavo Macri Book Publication Buenos Aires : Editorial Paidós, cop. 2000 Description 209 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXVI, 638 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

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4.
A propaganda que funciona : como obter resultados com estratégias eficazes / Sergio Zyman ; trad. Fábio Fernandes Book Publication Rio de Janeiro : Campus, 2003 Description 325 p. [1] fls LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Las relaciones públicas y su fundamentación / David Caldevilla Domínguez Book Publication Madrid : Vision Net, 2005 Description 219 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Advertising management / Rajeev Batra, John G. Myers, david A. Aaker Book Publication New Jersey : Prentice Hall, cop. 1996 Description XIV, 754 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane Book Publication New Jersey : Prentice Hall, cop. 1999 Description XVIII, 716 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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8.
Relaciones públicas y cultura / David Caldevilla Domínguez Book Publication Madrid : Vision Net, 2007 Description 307 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
Reputation marketing : building and sustaining your organizayion´s greatest asset / Joe Marconi Book Publication Chicago : McGraw-Hill, 2001 Description 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

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10.
Manual de relaciones públicas / David Caldevilla Domínguez Book Publication Madrid : Vision Net, 2007 Description 323 p. LocationBiblioteca IPAM Porto Availability Available (1).

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11.
Relacões públicas e modernidade : novos paradigmas na comunicação organizacional / Margarida Maria Krohling Kunsch Book Publication São Paulo : Summus, 1997 Description 156 p. LocationBiblioteca IPAM Porto Availability Available (1).

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12.
How advertising works : the role of research / ed. John Philip Jones Book Publication Thousand Oaks : Sage, cop. 1998 Description [8], 358 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Advertising communications =e promotion management / John R. Rossiter, Larry Percy Book Publication Boston : Irwin McGraw-Hill, 1998 Description XVI, 640 p. LocationBiblioteca IPAM Porto Availability Available (1).

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14.
Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre Book Publication Barcelona : Editorial Ariel, 2000 Description 173 p. LocationBiblioteca IPAM Porto Availability Available (1).

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15.
Advertising : principles =e practice / William Wells, John Burnett, Sandra Moriarty Book Publication New Jersey : Prentice-Hall, cop. 1998 Description XXI, 731 p. LocationBiblioteca IPAM Porto Availability Available (1).

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16.
Economia pública / António S. Pinto Barbosa Book Publication Lisboa : McGraw Hill, 1997 Description XIV, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

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17.
Na pele de quem paga : o cliente tem sempre razão? / Rodolfo Lima Martensen ; org. Julio Pimentel ; rev. Marcia Menin Book Publication São Paulo : ESPM : Referência, 2005 Description 203 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
Advertising to children : concepts and controversies / ed. M. Carole Macklin, Les Carlson Book Publication Thousand Oaks : Sage, cop. 1999 Description 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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19.
Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom Book Publication New Jersey : Prentice Hall, 2000 Description XX, 588 p. LocationBiblioteca IPAM Porto Availability Available (1).

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20.
Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore Book Publication Boston : McGraw-Hill, cop. 1997 Description XV, 508 p. LocationBiblioteca IPAM Porto Availability Available (1).

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