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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

Main Author Clow, Kenneth E. Coauthor Baack, Donald Publication New Jersey : Prentice Hall, cop. 2002 Description XXVI, 638 p. + 1 CD-ROM ISBN 0130175781 Topical name publicidade CDU 658.8:659.3
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:659.3 CLO 3257 Available 3257
Total holds: 0

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