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Planning your Internet marketing strategy / Ralph F. Wilson

Main Author Wilson, Ralph F., 1945- Publication New York : Wiley, 2002 Description 256 p. ISBN 0471441090 Topical name Marketing
Internet
Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 WIL 8984 Available 8984
Total holds: 0

Contents

Part I - Strategic planning
Part II - Situation analysis
Part III - Market and product focus
Part IV - The 4 Ps of marketing
Part V - Putting it all together
Appendix - The Internet marketing checklist: 27 ways to promote your website

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