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181.
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Os social media influencers e a estratégia de comunicação das marcas automóveis / Nádia Sofia da Silva Almeida ; orient. Fernando Santos Book Publication Porto : IPAM, 2021 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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182.
Negociar na Internet / Simon Collin ; trad. Eduardo Nogueira Book Publication Lisboa : Presença, 1998 Description 217 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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183.
Princípios de eBusiness : como os líderes de mercado actuais estão a aumentar as receitas, a produtividade e a satisfação do cliente / Thomas M. Siebel ; trad. Rui de Carvalho Book Publication Paris : Maxima, cop. 2002 Description 305 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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184.
The economic and social impact of electronic commerce : preliminary findings and research agenda / Andrew Wickoff, Alessandra Colechia Book Publication Paris : OECD, 1999 Description 165 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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185.
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Técnicas de marketing digital para fidelizar parceiros empresariais de ONGs / Inês Filipa Nunes Mendes ; orient. Beatriz Casais Book Publication Porto : IPAM, 2020 Description 142 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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186.
Advances in digital marketing and eCommerce : third international conference, 2022 ; ed. Francisco J. Martínez-López, Luis F. Martinez Book Publication Cham : Springer, cop. 2022 Description X, 308 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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187.
Brand media strategy : integrated communications planning in the digital era / Anthony Young Book Publication New York : Palgrave Macmillan, 2010 Description 239 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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188.
Plano de marketing e marketing digital na hotelaria e no turismo / Eduardo Moraes Sarmento, Nuno Abranja, Rita Vitorino de Carvalho ; pref. Francisco Calheiros, António Abrantes Book Publication Lisboa : Lidel, 2022 Description 207 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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189.
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Perfil do consumidor online esotérico / Telma Jael Vieira Coelho ; orient. José Luís Reis Book Publication Porto : IPAM, 2019 Description 77 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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190.
Ser digital : como criar a sua presença online marcante / Carolina Afonso, Sandra Alvarez Book Publication Lisboa : Leya, 2020 Description 303 p. LocationBiblioteca IPAM Porto Availability Available (1).

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191.
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“Standing for important causes : an online trend for millennial and gen Z users” / Maria João da Costa Torres ; orient. Irma Imamovic Book Publication Porto : IPAM, 2023 Description 98 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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192.
Mercator 25 anos : o marketing na era digital / Arnaud de Baynast... [et al.] Book Publication Alfragide : Dom Quixote, 2018 Description 656 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). Checked out (3).

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193.
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Estratégia digital : como aumentar a notoriedade e intenção de compra digital da marca Ameias / Gustavo Cruz Martelo e Caravana Sousa ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2022 Description 128 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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194.
Digimarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick Book Publication Singapore : Wiley, 2008 Description XIV, 406 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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195.
Marketing digital e e-commerce / Carolina Afonso... [et al.] Book Publication Viseu : Psicosoma, 2016 Description 174 p. LocationBiblioteca IPAM Porto Availability Available (1).

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196.
The 11 immutable laws of Internet branding / Al Ries, Laura Ries Book Publication New York : Harper Business, 2000 Description VIII, 175 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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197.
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Display advertising : Google AdWords vs Facebook Ads, um estudo sobre return on investment na YoursPorto, lda / Joana Neto Marques Coelho Balça ; orient. Beatriz Casais Book Publication Porto : IPAM, 2018 Description 72 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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198.
Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations / Judah Phillips Book Publication New Jersey : Pearson, 2014 Description XIII, 354 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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199.
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Shopping assistant chatbots : uma nova solução digital para a empresa Netgócio / Tiago Araújo ; orient. Beatriz Casais Book Publication Porto : IPAM, 2018 Description 65 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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200.
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O contributo das redes sociais e do marketing de conteúdo para a fidelização do cliente de ginásios portugueses / Luís Pedro Couto Alves ; orient. José Luís Reis Book Publication Porto : IPAM, 2021 Description 112 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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