|
1.
|
Marketing : connecting with customers / Gilbert D. Harrell
Book
Publication
New Jersey : Prentice Hall, cop. 2002
Description
XXIV, 591 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
2.
|
Internet marketing : foundations and applications / Carolyn Siegel
Book
Publication
Boston : Houghton Mifflin, 2006
Description
XVI, 404 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
3.
|
Social media marketing : theories and applications / Stephan Dahl
Book
Publication
Los Angeles : Sage, 2018
Description
277 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
4.
|
Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton
Book
Publication
London : Kogan Page, 2023
Description
xviii, 273 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
5.
|
E-learning : strategies for delivering knowledge in the digital age / Marc J. Rosenberg
Book
Publication
New York : McGraw-Hill, cop. 2001
Description
XXIII, 343 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
6.
|
Social media explained : untangling the world's most misunderstood business trend / by Mark W. Schaefer
Book
Publication
[Louisville] : Shaefer Marketing Solutions, 2014
Description
140 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
7.
|
Social media marketing in a week / Nick Smith
Book
Publication
London : John Murray Learning, 2018
Description
121 p. ;
20 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
8.
|
The internet advertising report / Mary Meeker
Book
Publication
New York : HarperBusiness, 1997
Description
1 vol., pag. var. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
9.
|
Mobile marketing : finding the customers no matter where they are / Cindy Krum
Book
Publication
Indianapolis : QUE, 2010
Description
343 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
10.
|
Brilliant online marketing : how to use the Internet to market your business / Alex Blyth
Book
Publication
Harlow : Prentice Hall, 2011
Description
IX, 163 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
11.
|
Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes
Book
Publication
New York : McGraw-Hill, cop. 2012
Description
VIII, 598 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
12.
|
The ultimate web marketing guide / Michael Miller
Book
Publication
Indianapolis : QUE, 2012
Description
618 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
13.
|
Marketing en Internet : estrategia y empresa / coord. Ana María Gutiérrez Arranz, Manuel J. Sánchez-Franco
Book
Publication
Madrid : Pirámide, 2005
Description
442 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
14.
|
Social media marketing : theories and applications / Stephan Dahl
Book
Publication
Los Angeles : Sage, 2015
Description
268 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
15.
|
Social media : a critical introduction / Christian Fuchs
Book
Publication
Los Angeles : Sage, 2017
Description
VII, 386 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
|
|
16.
|
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2014
Description
XX, 409 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
|
|
17.
|
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2017
Description
XXXV, 424 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
|
|
18.
|
E-marketing / Miguel Fonseca
Book
Publication
Porto : IPAM, 2000
Description
177 p. :
il. ;
21 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (3).
|
|
19.
|
Socialnomics : como os media sociais estão a transformar o modo como vivemos e como fazemos negócios / Erik Qualman ; trad. Alberto Gomes
Book
Publication
Lisboa : Presença, 2010
Description
283 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (5).
Reference (1).
|
|
20.
|
Creative disruption : what you need to do to shake your business in a digital world / Simon Waldman
Book
Publication
Harlow : Financial Times/Prentice Hall, 2010
Description
XV, 230 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|