Catálogo bibliográfico
Bibliographic catalog
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | Biblioteca IADE-UE | 658.8:004.73 RYA(A) | Available | IA14074 | ||
| Book | Biblioteca IPAM Porto | 658.8:004.73 RYA 10901 | Presencial/Restrito | 10901 |
1- Digital marketing the origin of
2- Have a plan and stick to it strategy
3- Crouch touch pause engage
4- Search being found online
5- Understanding social media
6- Understanding email marketing
7- Understanding mobile marketing
8- Content marketing and native advertising
9- Understanding programmatic
10- All about video
11- Understanding online PR
12- Understanding performance marketing
13- Understanding the IoT
14- Optimizing the customer and user experience
15- The future of digital marketing
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.
There are no comments for this item.