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81.
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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
Book
Publication
Chichester : John Wiley & Sons, cop. 2000
Description
xii, 370 p. :
il. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
82.
|
Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients / Jay Conrad Levinson, Michael W. McLaughlin
Book
Publication
Hoboken : John Wiley & Sons, cop. 2005
Description
x, 294 p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
83.
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A importância do Facebook e da correta gestão de crises nas redes sociais : análise de empresas portuguesas / Marta Campos ; orient. Nuno Farinha
Book
Publication
Lisboa : IPAM, 2016
Description
131 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
84.
|
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; Jeannie Levinson, Amy Levinson
Book
Publication
Londres : Piatkus, 2007
Description
xii, 368 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
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|
85.
|
Positioning / Graham J. Hooley
Article
Analítico
Marketing theory: a student text,
p. 206-215
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
86.
|
Estratégias de marketing : colectânea de casos portugueses / Pedro Celeste
Book
Publication
Lisboa : Escolar, 2005
Description
282 p. :
il. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
Reference (1).
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87.
|
International marketing strategy / Frank Bradley
Book
Publication
New York : Prentice Hall, cop. 1991
Description
xxv, 554 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
88.
|
How to write a marketing plan for health care organizations / William J. Winston
Book
Publication
New York : The Haworth Press, cop. 1985
Description
xiv, 170 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
89.
|
Industrial marketing strategy / Frederick E. Webster Jr.
Book
Publication
New York : John Wiley Sons, cop. 1991
Description
XIII, 365 p., [2] f.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
90.
|
Marketing como estratégia : uma orientação inovadora e comprovada para o crescimento e a inovação / Nirmalya Kumar ; Ricardo Bastos Vieira, trad. ; Philip Kotler, apr.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
XVI, 261 p. [5] fls.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
91.
|
Marketing Estratégico : 10= 10 etapas para o êxito / Arnold Weissman
Book
Publication
Mem Martins : Cetop, 1992
Description
206 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
92.
|
Targeting higher in age : preparing the retail business for the new age senior segment / Sofia de Oliveira Serra Costa ; Catarian Roseira, orient.
Book
Publication
Porto : Faculdade de Economia da Universidade do Porto, 2009
Description
VIII, 150 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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93.
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Marketing strategy : instructor's manual, test bank, and transparency masters to accompany / O. C. Ferrell, Michael D. Hartline, George H. Lucas
Book
Publication
Ohio : South-Western/Thomson Learning, 2002
Description
261 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
94.
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Le marketing guerrier / Al Ries, Jack Trout ; Alain Goldman, trad.
Book
Publication
Paris : McGraw-Hill, 1988
Description
X, 182 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
95.
|
Metodologia PEMD : planejamento estratégico de marketing na era digital / Nino Carvalho ; introd. Rafael Rez
Book
Publication
Lisboa : DVS Editora, 2023
Description
542 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
96.
|
Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann
Book
Publication
Cambridge : Marketing Science Institute, cop. 2004
Description
292 p. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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97.
|
Your perfect business match : a groundbreaking approach to surviving and thriving in today's business battleground / Jack A. Tesmer
Book
Publication
Franklin Lakes : The Career Press, cop. 2002
Description
253 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
98.
|
Strategic marketing / David W. Cravens
Book
Publication
Boston : Irwin McGraw-Hill, cop. 2000
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
99.
|
Eficácia da comunicação do serviço de reabilitação cardíaca : estudo de caso do Instituto de Cardiologia Preventiva de Almada / Mariana Araújo ; orient. Nuno Farinha
Book
Publication
Lisboa : IPAM, 2014
Description
117
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
100.
|
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2014
Description
XX, 409 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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