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81. Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle Book Publication Chichester : John Wiley & Sons, cop. 2000 Description xii, 370 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

82. Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients / Jay Conrad Levinson, Michael W. McLaughlin Book Publication Hoboken : John Wiley & Sons, cop. 2005 Description x, 294 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

83. A importância do Facebook e da correta gestão de crises nas redes sociais : análise de empresas portuguesas / Marta Campos ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2016 Description 131 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

84. Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; Jeannie Levinson, Amy Levinson Book Publication Londres : Piatkus, 2007 Description xii, 368 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3).

85. Positioning / Graham J. Hooley Article Analítico Marketing theory: a student text, p. 206-215 LocationBiblioteca IADE-UE Availability Available (1).

86. Estratégias de marketing : colectânea de casos portugueses / Pedro Celeste Book Publication Lisboa : Escolar, 2005 Description 282 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3). Reference (1).

87. International marketing strategy / Frank Bradley Book Publication New York : Prentice Hall, cop. 1991 Description xxv, 554 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

88. How to write a marketing plan for health care organizations / William J. Winston Book Publication New York : The Haworth Press, cop. 1985 Description xiv, 170 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

89. Industrial marketing strategy / Frederick E. Webster Jr. Book Publication New York : John Wiley Sons, cop. 1991 Description XIII, 365 p., [2] f. LocationBiblioteca IPAM Porto Availability Available (1).

90. Marketing como estratégia : uma orientação inovadora e comprovada para o crescimento e a inovação / Nirmalya Kumar ; Ricardo Bastos Vieira, trad. ; Philip Kotler, apr. Book Publication Rio de Janeiro : Elsevier, 2004 Description XVI, 261 p. [5] fls. LocationBiblioteca IPAM Porto Availability Available (1).

91. Marketing Estratégico : 10= 10 etapas para o êxito / Arnold Weissman Book Publication Mem Martins : Cetop, 1992 Description 206 p. LocationBiblioteca IPAM Porto Availability Reference (1).

92. Targeting higher in age : preparing the retail business for the new age senior segment / Sofia de Oliveira Serra Costa ; Catarian Roseira, orient. Book Publication Porto : Faculdade de Economia da Universidade do Porto, 2009 Description VIII, 150 p. LocationBiblioteca IPAM Porto Availability Reference (1).

93. Marketing strategy : instructor's manual, test bank, and transparency masters to accompany / O. C. Ferrell, Michael D. Hartline, George H. Lucas Book Publication Ohio : South-Western/Thomson Learning, 2002 Description 261 p. LocationBiblioteca IPAM Porto Availability Available (1).

94. Le marketing guerrier / Al Ries, Jack Trout ; Alain Goldman, trad. Book Publication Paris : McGraw-Hill, 1988 Description X, 182 p. LocationBiblioteca IPAM Porto Availability Available (1).

95. Metodologia PEMD : planejamento estratégico de marketing na era digital / Nino Carvalho ; introd. Rafael Rez Book Publication Lisboa : DVS Editora, 2023 Description 542 p. LocationBiblioteca IPAM Porto Availability Available (1).

96. Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann Book Publication Cambridge : Marketing Science Institute, cop. 2004 Description 292 p. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

97. Your perfect business match : a groundbreaking approach to surviving and thriving in today's business battleground / Jack A. Tesmer Book Publication Franklin Lakes : The Career Press, cop. 2002 Description 253 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

98. Strategic marketing / David W. Cravens Book Publication Boston : Irwin McGraw-Hill, cop. 2000 LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

99. Eficácia da comunicação do serviço de reabilitação cardíaca : estudo de caso do Instituto de Cardiologia Preventiva de Almada / Mariana Araújo ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2014 Description 117 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

100. Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan Book Publication London : Kogan Page, 2014 Description XX, 409 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).