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Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients / Jay Conrad Levinson, Michael W. McLaughlin

Main Author Levinson, Jay Conrad, 1933-2013 Coauthor MacLaughlin, Michael W., 1955- Publication Hoboken : John Wiley & Sons, cop. 2005 Description x, 294 p. ; 23 cm ISBN 047161873X Topical name Marketing estratégico
Marketing de guerrilha CDU 658.8:005.21
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:005.21 LEV/MAC Available 9954
Total holds: 0

Table of contents

Part I - Marketing for consultants the guerrilla way

1. Why Consultants Need Guerrilla Marketing
2. What Is Guerrilla Marketing for Consultants?
3. Thirteen Guerrilla Marketing Secrets
4. Anatomy of a Marketing Plan
5. The Guerrilla's Marketing Road Map

Part II - Guerrilla Marketing at Work

6. Beyond Web Sites: Create a Client-Centered Web Presence
7. Boost Your Web Presence with a Zine
8. Talking Heads: The Cost of Free Publicity
9. When It Pays to Advertise
10. Write This Way
11. Five Steps to a Winning Speech
12. Book Publishing: The Guerrilla's 800-Pound Gorilla
13. Survey Said! Make Surveys and Proprietary Research Work
14. The Power of Giving Back

Part III - Guerrilla Selling for Consultants

15. All Projects Are Not Created Equal
16. "Send Me a Proposal": Create Proposals That Win
17. The Price Is Right
18. The Guerrilla's Competitive Edge
19. After the Sale: Selling While Serving

Part IV - Pulling it All Together

20. Put Your Plan into Action

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