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1.
Strategic marketing : a European approach / Jean-Jacques Lambin Book Publication London : McGraw-Hill, 1993 Description 539 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
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Influência na escolha dos dispositivos médico-cirúrgicos em artroscopia / Ana Isabel Catarino Delgado Silva ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2011 Description 120 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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3.
Marketing de segmentação / John Berrigan, Carl Finkbeiner ; trad. Marisa do Nascimento Paro ; rev. Luciano Sabóia Book Publication São Paulo : Makron Books, cop. 1994 Description XXV, 229 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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4.
Guerrilla marketing for free : 100 no-cost tactics to promote your business and energize your profits / Jay Conrad Levinson Book Publication Boston : Houghton Mifflin, 2003 Description 188 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Marketing religioso : como conquistar e manter fiéis no mundo globalizado / Nicole Pereira ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2012 Description 92 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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6.
A arte da guerra ; [seguido de] A arte do marketing / Gary Gagliardi Book Publication São Paulo : M.Books, 2008 Description 189 p. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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7.
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Estratégias de captação de empresas PME líderes para os serviços de marketing online / Ricardo Sousa ; orient. Isabel Romão, Joaquim Reis Book Publication Lisboa : IPAM, 2012 Description 88 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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8.
Kellogg on marketing : the Kellogg Marketing Faculty Northwestern University ; ed. Dawn Iacobucci Book Publication New York : John Wiley & Sons, 2001 Description xx, 427 p., [1] f. : il., gráf. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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9.
Strategic marketing management / Alexander Chernev Book Publication [Chicago] : Cerebellum Press, 2014 Description viii, 274 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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10.
Marketing territorial : uma nova dimensão do marketing / Ana Paula Figueira Book Publication Estarreja : Mel, 2011 Description 62 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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11.
O lucro e a estratégia de marketing / Alan Wolfe Book Publication Mem Martins : Cetop, 1995 Description 230 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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12.
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Influência das barreiras à mudança na definição de estratégias de marketing nos terminais de contentores / Afonso José Henriques ; orient. Miguel Martín D'Ávila Book Publication Lisboa : IPAM, 2009 Description 137 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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13.
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A importância do marketing-mix na mudança organizacional : estudo de caso Chaves do Areeiro / Cária Reis ; orient. Ferreira Cascão Book Publication Lisboa : IPAM, 2012 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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14.
Strategic marketing / David W. Cravens Book Publication Homewood : Irwin, cop. 1994 Description xxxi, 811, 115 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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15.
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle Book Publication Chichester : John Wiley & Sons, cop. 2000 Description xii, 370 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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16.
Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients / Jay Conrad Levinson, Michael W. McLaughlin Book Publication Hoboken : John Wiley & Sons, cop. 2005 Description x, 294 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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17.
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A importância do Facebook e da correta gestão de crises nas redes sociais : análise de empresas portuguesas / Marta Campos ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2016 Description 131 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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18.
International marketing strategy / Frank Bradley Book Publication New York : Prentice Hall, cop. 1991 Description xxv, 554 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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19.
How to write a marketing plan for health care organizations / William J. Winston Book Publication New York : The Haworth Press, cop. 1985 Description xiv, 170 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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20.
Your perfect business match : a groundbreaking approach to surviving and thriving in today's business battleground / Jack A. Tesmer Book Publication Franklin Lakes : The Career Press, cop. 2002 Description 253 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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