Normal view MARC view ISBD view

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

Main Author Rosenbaum-Elliott, Richard Coauthor Percy, Larry
Pervan, Simon Edition 4th ed. Publication Oxford : Oxford University Press, 2018 Description XI, 354 p. ; 25 cm ISBN 9780198797807 Topical name Marca - Gestão
Branding emocional
Marca - Construção
Brand equity
Marca - Estratégia
Psicologia social
Simbologia
Consumidor - Comportamento CDU 659.1
658.6

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Holdings
Item type	Current location	Call number	Status	Barcode
Book	Biblioteca IADE-UE	658.8[M] ROS(I)	Available	IA14554
Book	Biblioteca IADE-UE	658.8[M] ROS	Available	IA14078
Book	Biblioteca IPAM Porto	658.8 [M] ROS 11352	Available	11352

Universidade Europeia -