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1.
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson Book Publication Chichester : John Wiley & Sons, cop. 1998 Description IX, 235 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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2.
The handbook of brand management / David Arnold Book Publication Massachussets : Adison Wesley, 1992 Description 259 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre Book Publication New York : Routledge, 2016 Description xiv, 307 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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4.
Nation branding in Europe / ed. João Freire Book Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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5.
A gestão de marcas : capital da empresa / Jean-Nöel Kapferer Book Publication Mem Martins : Cetop, 2000 Description 248 p. ; 23 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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6.
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw Book Publication New York : Wiley, cop. 1995 Description xiv, 354 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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7.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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8.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller Book Publication Essex : Pearson Education, cop. 2013 Description vi, 590 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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9.
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle, William Gordon Book Publication Chichester : Jown Wiley & Sons, cop. 2001 Description XIV, 314 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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10.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan Book Publication Harlow : Pearson Education, cop. 2020 Description 621 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3). Checked out (1).

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11.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer Book Publication London : KoganPage, 2013 Description xviii, 492 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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12.
Gestão de marcas em mercados B2B / Philip Kotler, Waldemar Pfoertsch ; trad. Raul Rubenich Book Publication Porto Alegre : Bookman, 2008 Description 344 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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13.
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Place branding and public diplomacy / ed. James Pamment, Robert Govers Periodical Publication [London] : Palgrave Macmillan, 2019- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (4).

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14.
Sandbox wisdom : revolutionize your brand with the genius of childhood / Tom Asacker Book Publication New Hampshire : Eastside, 2000 Description 121 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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15.
Branding : from brief to finished solution / Mono Book Publication Crans-Près-Céligny : Rotovision, cop. 2002 Description 158 p : il. LocationBiblioteca IPAM Porto Availability Available (1).

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16.
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt Book Publication Basingstoke : Palgrave Macmillan, 2007 Description xiii, 134 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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17.
How cool brands stay hot : branding to generations Y and Z / Joeri Van den Bergh, Mattias Behrer ; foreword by Patrick De Maeseneire Book Publication London : Kogan Page, 2016 Description xxii, 287 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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18.
Brand building on the Internet / Martin Lindström, Tim Frank Andersen Book Publication London : Kogan Page, 2000 Description 319 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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19.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication Hoboken : John Wiley & Sons, cop. 2018 Description xi, 324 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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