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Data mining the web : uncovering patterns in web content, structure, and usage / Zdravko Markov, Daniel T. Larose

Main Author Markov, Zdravko Coauthor Larose, Daniel T. Publication New Jersey : Wiley, 2007 Description XVI, 218 p. ISBN 9780471666554 Abstract Índice: Part 1- Web structure mining; 1- Information retrieval and web search; 2- Hyperlink-based ranking; Part II- Web content mining; 3- Clustering; 4- Evaluating clustering; 5- Classification; Part III- Web usage mining; 7- Preprocessing for web usage mining; 8- Exploratory data analysis for web usage mining; 9- Modeling for web usage mining; clustering. Association, and classification
Resumo: This book introduces the reader to methods of data mining on the web, including uncovering patterns in web content (classification, clustering, language processing), structure (graphs, hubs, metrics), and usage (modeling, sequence analysis, performance).
Topical name Marketing
Mineração de dados
Marketing digital
CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:004.73 MAR 10665 Available 10665
Total holds: 0

Índice: Part 1- Web structure mining; 1- Information retrieval and web search; 2- Hyperlink-based ranking; Part II- Web content mining; 3- Clustering; 4- Evaluating clustering; 5- Classification; Part III- Web usage mining; 7- Preprocessing for web usage mining; 8- Exploratory data analysis for web usage mining; 9- Modeling for web usage mining; clustering. Association, and classification

Resumo: This book introduces the reader to methods of data mining on the web, including uncovering patterns in web content (classification, clustering, language processing), structure (graphs, hubs, metrics), and usage (modeling, sequence analysis, performance).

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