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O princípio de Peter / Laurence J. Peter ; Raymond Hull ; trad. de M. Bento e Patrícia Joyce Book Publication Lisboa : Futura, 1971 Description 215 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).

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Damage form corrective advertising : causes and cures / Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 81-97 LocationBiblioteca IADE-UE Availability Available (1).

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