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Damage form corrective advertising : causes and cures / Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie

Main Author Darke, Peter R. Coauthor Ashworth, Laurence
Ritchie, Robin J. B. Analytic Journal of marketing, 6 (November 2008), vol. 72, p. 81-97 Topical name Publicidade
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