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Radio and social media : RFM case study / Maria Silvia Mariani ; orient. António Mendes

Main Author Mariani, Maria Silvia Secondary Author Mendes, António Manuel Campos, 1965- Publication Lisboa : IADE-UE, 2018 Description 147 p. : il. ; 30 cm Abstract The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market. Corporate name RFM (Rádio) Topical name Marketing
Relatório de estágio
Redes sociais
Música
Mercado - Pesquisa
Audiência - Estudos Index terms Social media marketing
Content marketing
Music marketing CDU 658.8(043)"2018" Online Resources Relatório de estágio no repositório. Acesso aberto
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
RM.658.8 MAR Presencial/Restrito IA13561
Total holds: 0

Relatório de estágio desenvolvido no âmbito do mestrado em Marketing, apresentado ao IADE-UE, realizado sob orientação de António Mendes

The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.

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