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Consumer-based brand equity and firm risk / Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Main Author Rego, Lopo L. Coauthor Billett, Matthew T.
Morgan, Neil A. Analytic Journal of marketing, 6 (November 2009), vol. 73, p. 47-60 Topical name Marca
Investimento
Marca - Gestão
Risco - Gestão
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Item type Current location Call number Status Date due Barcode Item holds
Article Biblioteca IADE-UE
REM-9 Available
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