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1. Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing / José Martí Parreño ; Rafael Currás Pérez, Isabel Sánchez García Article Analítico Cuadernos de gestión, Vol.12-nº2 LocationIPAM Porto Availability Reference (1).

2. Principles of advertising : a global perspective / Monle Lee, Carla Johnson Book Publication New York : The Haworth Press, cop. 1999 Description XVII, 355p. LocationIPAM Porto Availability Available (1).

3. Criação de propaganda / Julieta de Godoy Ladeira Book Publication São Paulo : Global, 1987 Description 159 p. LocationIPAM Porto Availability Available (1).

4. Quien elige la mejor publicidad? / Clement Ferrer Rosello Book Publication Madrid : Dossat, 1991 Description XV, 183 p. LocationIPAM Porto Availability Available (1).

5. Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane Book Publication New Jersey : Prentice Hall, cop. 1999 Description XVIII, 716 p. LocationIPAM Porto Availability Reference (1).

6. Guia de Cannes 2005 : Briefing Book Publication Lisboa : Media Capital, 2005 Description 175 p. : il. ; 14 cm LocationIADE-UE Availability Reference (1).

7. Some recent adverts from a young, hungry agency that's eager to do great work and will never sell to Saatchi Book Publication [S.l. : s.n., 19--?] Description [68] p. : il. ; 28 cm LocationIADE-UE Availability Reference (1).

8. Propaganda : técnica da comunicação industrial e comercial / Plínio Cabral Book Publication São Paulo : Atlas, 1991 Description 138 p. LocationIPAM Porto Availability Available (1).

9. Kleppner's advertising procedure / J. Thomas Russel, W. Ronald Lane Book Publication New Jersey : Prentice-Hall, 1996 Description XVIII, 799, [15] p. LocationIPAM Porto Availability Available (1).

10. Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester Book Publication London : Kogan Page, cop. 2000 Description XVI, 326 p. LocationIPAM Porto Availability Available (1).

11. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXVI, 638 p. + 1 CD-ROM LocationIPAM Porto Availability Available (1).

12. Propaganda : teoria, técnica e prática / Armando Sant`Ana Book Publication São Paulo : Pioneira, 1998 Description XVIII; 469 p. LocationBiblioteca Universidade Europeia Availability Available (1).

13. Cartas a um jovem publicitário : nem tudo é festa. Como vencer na vida fazendo muita força! / Roberto Duailibi Book Publication Rio de Janeiro : Elsevier, 2006 Description 137 p. [4] fls LocationIPAM Porto Availability Available (1).

14. Advertising age Periodical Publication Chicago : Crain Communications Inc., 1930- Description ; 42 cm LocationIADE-UE Availability Available (1).

15. Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre Book Publication Barcelona : Editorial Ariel, 2000 Description 173 p. LocationIPAM Porto Availability Available (1).

16. The advertising advantage Book Publication Boston : Harvard Business School, 1991 Description VI, 73 p. LocationIPAM Porto Availability Available (1).

17. How advertising works : the role of research / ed. John Philip Jones Book Publication Thousand Oaks : Sage, cop. 1998 Description [8], 358 p. LocationIPAM Porto Availability Available (1).

18. Advertising : principles =e practice / William Wells, John Burnett, Sandra Moriarty Book Publication New Jersey : Prentice-Hall, cop. 1998 Description XXI, 731 p. LocationIPAM Porto Availability Available (1).

19. Publicidade : fundamentos, estratégicos , processos criativos, planeamento de meios e outras técnicas de comunicação / Luís Rasquilha Book Publication Lisboa : Gestãoplus, 2009 Description 263, [1] p. : il., gráf. LocationBiblioteca Universidade Europeia, IADE-UE Availability Available (3).

20. Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B. Seybold Book Publication London : Kogan Page, 2003 Description XXVIII, 316 p. LocationIPAM Porto Availability Available (1).