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Digital impact : the two secrets to online marketing success / Vipin Mayar, Geoff Ramsey

Main Author Mayar, Vipin, 1962- Coauthor Ramsey, Geoff, 1959- Publication Hoboken, NJ : Wiley, 2011 Description 235 p. ; 24 cm ISBN 9780470905722 Topical name Marketing
Comércio eletrónico
Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 MAY 9356 Available 9356
Total holds: 0

Contents

Part I

1. Introduction
2. Secret 1 - The right approach to performance measurement
3. Secret 2 - Magnetic content - Why attraction beats distraction

Part II

4. Search
5. Online display ads
6. E-mail marketing
7. Social media: connections that count
8. Mobile: The always on, anytime, anywhere channel
9. Online video: Delivering emotional engagement

Part III

10. Viral Integration across online and offline channels
11. Digital dashboards
12. Putting it all together

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