000
001			34606
010			_a9780749498641
090			_a34606
100			_a20200203d2020 m||y0pory50 ba
101			_aeng
102			_aGB
200			_aMarketing communications _eintegrating online and offline, customer engagement and digital technologies _fPR Smith, Ze Zook
205			_a7th ed
210			_aLondon _cKogan Page _d2020
215			_aXXI, 647 p. _cil. _d25 cm
330			_aONE: Communications background and theories: 01: New integrated marketing communications; 02: Branding; 03: Customer relationship management; 04: Buyer behaviour; 05: Communications theory; 06: Marketing communications research; 07: Marketing communications agencies; 08: International marketing communications; 09: The marketing communications plan; 10: The changing communications environment; TWO: Communications tools: 11: Selling, social selling, marketing automation and martech; 12: Advertising; 13: Publicity and public relations; 14: Sponsorship; 15: Content marketing and other sales promotion; 16: Direct mail, email, messaging and chatbots; 17: Exhibitions, events and experiential marketing; 18: Merchandizing and point of sale;19: Packaging; 20: Owned media – websites and social media; 21: Index
606			_9302 _aMarketing _xComunicação
675			_vBN _zpor
700			_939983 _aSmith _bPR
701			_939984 _aZook _bZe
942			_cMON _n0