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41.
Consumer behaviour : advances and applications in marketing / Robert East Book Publication London : Prentice Hall, 1997 Description xxii, 356 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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42.
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El consumidor ecológicamante consciente perfil y comportamiento de compra / Sílvia Maria Bandeira da Silva Caniço ; Gonçalo Nuno Caetano Alves, Luis Tomás Díez de Castro, orient. Book Publication Madrid : Universidade Rey Juan Carlos, 2011 Description XV, 199 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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43.
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Promotion des produits de marques et comportement d'achat du consommateur en grande surface / Ana Pinto de Moura Book Publication Lorraine : Institut National Polytechnique de Lorraine, 1997 Description 261 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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44.
O livro dos consumidores / Beja Santos Book Publication Venda Nova : Bertrand, 1994 Description 345 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4).

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45.
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, Marc Vanhuele Book Publication Los Angeles : Sage, 2008 Description 334 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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46.
Marketing : connecting with customers / Gilbert D. Harrell Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXIV, 591 p. LocationBiblioteca IADE-UE Availability Available (1).

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47.
O comportamento do consumidor : comprando, possuindo e sendo / Michael R. Solomon ; trad. Beth Honorato Book Publication Porto Alegre : Bookman, 2016 Description xxii, 586 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Checked out (2).

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48.
The new chameleons : how to connect with consumers who defy categorization Book Publication London : Kogan Page, 2021 Description 276 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

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49.
The lifebelt : the definitive guide to managing customer retention / John A. Murphy Book Publication Chichester : Wiley, cop. 2001 Description XII, 292 p. : il LocationBiblioteca IPAM Porto Availability Available (1).

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50.
Comportamento do cliente : indo além do comportamento do consumidor / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman ; trad. Lenita M. R. Esteves ; rev. téc. Rubens da Costa Santos Book Publication São Paulo : Atlas, 2001 Description 795 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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51.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta Book Publication New York : McGraw-Hill, cop. 1993 Description xxiii, 788 p. : il. ; 27 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto Availability Available (4). Reference (1).

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52.
Real time : preparing for the age of the never satisfied customer / Regis McKenna Book Publication Boston : Harvard Business School, cop. 1997 Description 204 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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53.
Marketing graffiti : the view from the street / Michael Saren Book Publication Oxford : Butterworth-Heinemann, 2006 Description 292 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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54.
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Consumer behaviour : implications for marketing strategy Book Publication Chicago : Richard D. Irwin, 1995 Description XIX, 649 p. LocationBiblioteca IPAM Porto Availability Available (1).

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55.
Consumer vulnerability : conditions, contexts and characteristics / Kathy Hamilton, Susan Dunnett, Maria Piacentini Book Publication Abingdon : Routledge, 2019 Description XIII, 220 p. LocationBiblioteca IPAM Porto Availability Available (1).

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56.
Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl Book Publication Aldershot : Edward Elgar, cop. 1995 Description XIV, 432 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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57.
Comportamento do consumidor : análise do comportamento de consumo da criança / Carlos Teixeira Alves Book Publication Lisboa : Escolar, 2002 Description 313 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (4). Reference (1).

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58.
Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom Book Publication Fort Worth : Harcourt College Publishers, cop. 2001 Description xxi, 121 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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59.
Extraordinary guarantees : a new way to built quality throughout your company and ensure satisfaction for your customers / Christopher W. L. Hart Book Publication New York : Amacom, 1993 Description 184 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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60.
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“I can buy myself flowers or maybe not” : uma análise de clusters ao perfil do consumidor português de flores e plantas ornamentais / Jéssica Alexandra Oliveira Vieira ; orient. Mafalda Nogueira, Ana Ramires E-resource Publication Porto : Instituto Português de Administração de Marketing, 2023 Description 94 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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