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1.
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European perspectives on consumer behaviour / ed. by Mary Lambkin [e tal.]
Book
Publication
London : Prentice Hall, 1997
Description
432 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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2.
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Top of mind : use content to unleash your influence and engage those who matter to you / John Hall
Book
Publication
New York : McGraw-Hill, 2017
Description
XVII, 184 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Disentangling the market value of customer satisfaction : evidence from market reaction to the unanticipated component of ACSI announcements / Vladimir Ivanov, Kissan Joseph, M. Babajide Wintoki
Article
Analítico
International Journal of Research in Marketing,
vol. 30, n.2 (June 2013),
p. 168-178
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Consumer culture : history, theory and politics / Roberta Sassatelli
Book
Publication
Los Angeles : Sage, 2007reimp. 2013
Description
237 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Compreender o consumidor / Bernard Dubois ; Francisco Velez Roxo, trad. e rev.
Book
Publication
Lisboa : Dom Quixote, 1999
Description
259 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland
Book
Publication
Chichester : John Wiley & Sons, 2013
Description
270 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
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7.
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Compreender o consumidor / Bernard Dubois ; trad. Francisco Velez Roxo
Book
Publication
Lisboa : Dom Quixote, 1993
Description
259 p. :
il. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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8.
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The soul of the new consumer : the attitudes, behaviours, and preferences of e-customers / Laurie Windhm ; Ken Orton
Book
Publication
Oxford : Windsor, cop. 2000
Description
307 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Consumer economics : issues and behaviors / Elizabeth B. Goldsmith
Book
Publication
New Jersey : Pearson, 2009
Description
XXIII, 504 p. :
il. ;
26 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Consumer behaviour : advances and applications in marketing / Robert East
Book
Publication
London : Prentice Hall, 1997
Description
xxii, 356 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, Marc Vanhuele
Book
Publication
Los Angeles : Sage, 2008
Description
334 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Marketing : connecting with customers / Gilbert D. Harrell
Book
Publication
New Jersey : Prentice Hall, cop. 2002
Description
XXIV, 591 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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13.
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Extraordinary guarantees : a new way to built quality throughout your company and ensure satisfaction for your customers / Christopher W. L. Hart
Book
Publication
New York : Amacom, 1993
Description
184 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Satisfação do consumidor / Carlos Teixeira Alves
Book
Publication
Lisboa : Escolar, 2003
Description
259 p
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (4).
Reference (1).
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15.
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Real time : preparing for the age of the never satisfied customer / Regis McKenna
Book
Publication
Boston : Harvard Business School, cop. 1997
Description
204 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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16.
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Consumer behavior : how humans think, feel, and act in the marketplace / Morris B. Holbrook...[et al.]
Book
Publication
Cincinnati : Open Mentis, cop. 2008
Description
XXVI, 709 p. :
il. ;
29 cm
LocationBiblioteca IADE-UE
Availability
Available (3).
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17.
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The new culture of desire : 5 radical new strategies that will change your business and your life / Melinda Davis
Book
Publication
New York : The Free Press, 2002
Description
262 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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The loyalty effect : the hidden force behind growth, profits and lasting value / Frederick F. Reichheld, Thomas Teal
Book
Publication
Boston : Harvard Business School, 1996
Description
XII, 323 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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19.
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The Romantic Ethic and the Spirit of Modern Consumerism / Colin Campbell
Book
Description
303 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain / Ritesh Saini, Raghunath Singh Rao, Ashwani Monga
Article
Analítico
Journal of marketing,
1 (January 2010), vol. 74,
p. 34-48
LocationBiblioteca IADE-UE
Availability
Available (1).
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