Table of contents

Part I - Segmentation and Buyer Behavior

1. West Point Market
2. Trap-Ease America
3. The Cottages Resort and Conference Center
4. Polaroid and the Family Imaging Market
5. Multicon, Inc.
6. Smith's Home Foods
7. The Greensboro Housing

Part II - Industry Structure and Competitive Analysis

8. Sidethrusters
9. Gillette and the Men's Shaving Market
10. Enterprise Rent-A-Car: Selling the Dream
11. Scotia Aqua-Farms
12. Anheuser-Busch Dominates in the 1990's
13. American Greetings Faces New Challenges in the 1990's
14. Shades of Black
15. Supportive HomeCare: Positioning for the 1990's
16. Lowe's Companies, Battling Home Depot

Part III - International

17. Kodak versus Fuji
18. Ito-Yokado Company

Part IV - Product

19. Verbatim Challenges 3M for Market Leadership
20. Broderbund Software
21. Baxter: Scientific Products Division

Part V - Price

22. Alma Products, Inc.
23. Southwestern Ohio Steel

Part VI - Promotion

24. Jefferson-Pilot Corporation
25. Replacements Limited
26. Miami University: The Redskins Name Controversy
27. The O'Henry Hotel

Part VII - Supply Chain and Distribution

28. FieldPro Manufacturing Company
29. Johnson & Quin: The Carling Printing and Graphics Decision
30. The David J. Joseph Company: The Henderson Shredder Project
31. Icon Acoustics: Bypassing Tradition
32. Chemical Additives Corporation - Specialty Products Group
33. Thai Chempest

Part VIII - Ethics and Social Responsibility

34. Southwestern Ohio Steel, LP: The Matworks Decision
35. Starbucks Coffee Company: The Dorosin Issue
36. Hoechst-Roussel Pharmaceuticals, Inc.: RU486

Part IX - Comprehensive Cases

37. Intermark: Designing UNICEF's Oral Rehydration Program in Zambia
38. Chateau des Charmes Wines, LTD
39. Schweppes Raspberry Ginger Ale

Appendices
Appendix A: Analyzing Strategic Marketing Cases
Appendix B: Financial Analysis for Marketing Strategies
Appendix C: Presenting Marketing Cases Orally