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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXVI, 638 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack Book Publication Harlow : Pearson Education, 2018 Description 508 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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