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1. Marketing in Europe : cases studies / ed. Jordi Montaña Book Publication London : Sage, 1994 Description VI, 203 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias Book Publication Lisboa : Lidel, cop. 2005 Description XV, 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

3. Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Book Publication Burr Ridge : Irwin, 1994 Description XIII, 525 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Management of a sales force / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro Book Publication Boston : McGraw Hill Irwin, 2003 Description XXIII, 564 p. LocationBiblioteca IADE-UE Availability Available (1).

5. Case study method : key issues, key texts / ed. Roger Gomm, Martyn Hammersley, Peter Foster Book Publication London : Sage, imp. 2002 Description ix, 276 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

6. Case study research : design and methods / Robert K. Yin Book Publication Thousand Oaks : Sage, cop. 2009 Description xiv, 219 p. ; 22 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

7. Marketing mistakes / Robert F. Hartley Book Publication New York : John Wiley Sons, 1995 Description X, 366 p. LocationBiblioteca IPAM Porto Availability Reference (1).

8. O lado positivo : estratégias para transformar ameaças em oportunidades / Adrian Slywotzky, Karl Weber ; trad. Miguel Menezes ; rev. Luís Abel Ferreira Book Publication Lisboa : Actual, 2011 Description 308 p. LocationBiblioteca IPAM Porto Availability Available (2).

9. Marketing de patrocínio / Francisco Paulo de Melo Neto Book Publication Rio de Janeiro : Editora Sprint, 2000 Description 356 p. LocationBiblioteca IPAM Porto Availability Available (1).

10. Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi Book Publication Boston : McGraw-Hill/Irwin, cop. 2000 Description XXII, 321 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

11. Como desenvolver e lançar um produto novo no mercado / George Gruenwald ; trad. Cecília Camargo Bartalotti Book Publication São Paulo : Makron Books, cop. 1994 Description xl, 553 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

12. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

13. Marketing ambiental : casos de estudo em Portugal / Joaquim Caetano, Tiago Robalo Gouveia Book Publication Lisboa : Bnomics, 2009 Description 254 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

14. A comunicação interna na empresa / Vítor Almeida Book Publication Lisboa : Áreas, cop. 2003 Description 206 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

15. A comunicação interna na empresa / Vítor Almeida Book Publication Lisboa : Práxis, 2000 Description 182 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (2).

16. Le paradoxe de la marchandise authentique : imaginaire et consommation de masse / sous la dir. de Jean-Pierre Warnier Book Publication Paris : Ed. l'Harmattan, 1994 Description 81 p. : il. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

17. Definição de estratégias na Internet / Álvaro Lopes Dias Book Publication Lisboa : Strategy for improvement, 2005 Description 180 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

18. Case problems in financial management / William H. Marsh, Harry R. Kuniansky Book Publication New Jersey : Prentice Hall, 1988 Description 267 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

19. When America does it right : case studies in service quality / Jay W. Spechler Book Publication Norcross : Industrial Engineering and Management Press, 1989 Description 599 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

20. Gestão de festivais e eventos : uma perspectiva internacional de artes e cultura / Ian Yeoman... [et al.] ; trad. Gabriela Scuta Fagliari Book Publication São Paulo : Roca, 2006 Description XXV, 445 p. LocationBiblioteca IPAM Porto Availability Available (1).