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Marketing strategy & competitive positioning / Graham J Hooley... [et al.] Book Publication Harlow : Pearson, 2017 Description XV, 569 p. LocationBiblioteca IPAM Porto Availability Available (1).

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Estratégia de marketing e posicionamento competitivo / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud ; trad. Luciane Pauleti, Sonia Midori ; rev. Miguel Angelo Hemzo Book Publication São Paulo : Pearson, 2011 Description 439 p. : graf. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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Marketing strategy and competitive positioning / Graham Hooley... [et al.] Book Publication Harlow : Pearson, 2020 Description XXIII, 594 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

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