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1.
Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; trad. Robert Brian Taylor ; rev. Laura Galluci Book Publication São Paulo : Pearson Prentice Hall, 2005 Description xiii, 464 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (3).

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2.
Marketing strategy & competitive positioning / Graham J Hooley... [et al.] Book Publication Harlow : Pearson, 2017 Description XV, 569 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Estratégia de marketing e posicionamento competitivo / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud ; trad. Luciane Pauleti, Sonia Midori ; rev. Miguel Angelo Hemzo Book Publication São Paulo : Pearson, 2011 Description 439 p. : graf. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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Marketing estratégico / David W. Cravens, Nigel F. Piercy ; trad. José Carlos Barbosa dos Santos, Katia Aparecida Roque, Telma Regina Matheus ; rev. Ricardo de Castro Book Publication São Paulo : McGraw-Hill, 2008 Description xviii, 733 p. : il., gráf. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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