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1.
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The branding revolution / Michael Johnson Article Analítico Computer arts, 228 (July 2014), p. 22-23 LocationBiblioteca IADE-UE Availability Available (1).

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2.
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Online personal branding in the aftermath of the pandemic : the perspective of different adulthood development stages / José Vasco Moreira Capela ; orient. Mohammad Bagheri E-resource Publication Porto : IPAM, 2021 Description 128 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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3.
Nation branding in Europe / ed. João Freire Book Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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4.
Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman Book Publication Cincinnati : How Books, 2013 Description 199 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).
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5.
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Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity / Pedro Carvalho de Almeida Book Publication [S.l., s.n] : 2012 Description 154 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).
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6.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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7.
Researching brands / ed. Linda Caller Book Publication Amsterdam : Esomar, cop. 1996 Description 184 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
Brands : the new wealth creators / ed. by Susannah Hart and John Murphy Book Publication New York : New York University Press, 1997 Description 224 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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9.
Reinventing the brand : can top brands survive the market realities? / Jean-Noël Kapferer Book Publication London : Kogan Page, 2001 Description VI, 234 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
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Making sense of numbers : effects of alphanumeric brands on consumer inference / Denfeng Yan, Rod Duclos Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 179-184 LocationBiblioteca IADE-UE Availability Available (1).

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11.
How brands become icons : the principles of cultural branding / Douglas B. Holt Book Publication Boston : Harvard Business School Press, 2003 Description 263 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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12.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer Book Publication London : KoganPage, 2013 Description xviii, 492 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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13.
Communication design and branding : a multidisciplinary approach ; ed. Nuno Martins, Daniel Raposo Book Publication Cham : Springer, 2023 Description XII, 362 p. LocationBiblioteca IPAM Porto Availability Available (1).

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14.
Branding : from brief to finished solution / Mono Book Publication Crans-Près-Céligny : Rotovision, cop. 2002 Description 158 p : il. LocationBiblioteca IPAM Porto Availability Available (1).

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15.
The consumer mind : brand perception and the implication for marketeers / Pepe Martinez Book Publication London : Kogan Page, 2012 Description 178 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (2).

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16.
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Typography in branding : special report / Erik Spiekerman Article Analítico Computers arts, n. 224 (March 2014), p. 46-56 LocationBiblioteca IADE-UE Availability Available (1).

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17.
Fight gravity : uma história dos conceitos que mudaram radicalmente a nossa forma de pensar / Brandia Central Book Publication Lisboa : Livros D'Hoje, cop. 2008 Description 139 p. : principalmente il. color. ; 30 cm LocationBiblioteca IADE-UE Availability Available (2).

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18.
Brand naming : the complete guide to creating a name for your company, product, or service / Rob Meyerson ; pref. Alina Wheeler Book Publication New York : Business Expert Press, 2022 Description 169 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

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19.
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Place branding and public diplomacy / ed. James Pamment, Robert Govers Periodical Publication [London] : Palgrave Macmillan, 2019- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (4).

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20.
Branding : brand strategy, design and implementation of corporate and product identity / Helen Vaid Book Publication London : Cassell illustrated, 2003 Description 192 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).
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