Universidade Europeia -

Your cart is empty.

Your search returned 19 results. Subscribe to this search

|
1.
Publicidade e comunicação ; coord. António Silva Gomes Book Publication Lisboa : Texto Editora, 1991 Description 200 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

Add to cart
2.
Publicidade e comunicação / coord. António Silva Gomes Book Publication Lisboa : Texto Editora, 1999 Description 239 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

Place hold Add to cart
3.
Et moi, emoi : la communication publicitaire face à l'individualisme / Pascale Weil ; préface de Maurice Levy Book Publication Paris : Les Éditions D'Organisation, 1986 Description 218 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
4.
No cover image available
Media in advertising / Roger Barton Book Publication New York : McGraw-Hill, 1964 Description 559 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
5.
La publicité : une force au service de l'entreprise / Robert Leduc ; préf. de Robert Guérin Book Publication [S.l.] : Dunod, 1984 Description 335 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

Place hold Add to cart
6.
No cover image available
Comunicação publicitária / planejamento, coordenação e ed. do texto de Eloy Simões e Roberto Simões Book Publication São Paulo : Atlas, 1978 Description 386 p. ; 21 cm LocationBiblioteca IADE-UE Availability Reference (1).

Add to cart
7.
La publicité dans l'action commerciale / S. Piquet ; préf. de G. Taylor Book Publication Paris : Librairie Vuibert, 1981 Description 192 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

Add to cart
8.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan Book Publication New York : Routledge, 2015 Description VIII, 351 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
9.
Advertising media planning / Jack Z. Sissors, Roger B. Baron Book Publication Chicago : McGraw-Hill, 2002 Description 445 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
10.
Copywriting secrets : how everyone can use the power of words to get more clicks, sales, and profits... no matter what you sell or who you sell it to! / Jim Edwards ; foreword by Russell Brunson Book Publication Powell : Author Academy Elite, 2018 Description xx, 305 p. : il. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
11.
Teoria de la publicidad / José Ramón Sánchez Guzmán Book Publication Madrid : Tecnos, 1993 Description 524 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

Add to cart
12.
No cover image available
Novas formas de comunicação publicitária sonora : o caso da SPORT TV no Clubhouse / Maria Francisca Costa Seabra Silva ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
13.
No cover image available
Cruelty free : a relação entre o conceito, as marcas e os consumidores / Daniela Coelho Rodrigues dos Santos ; orient. Adelino Cunha E-resource Publication Lisboa : IADE, 2023 Description 90 p. LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
14.
No cover image available
The P&G's brand purpose communication in digital advertising / Dayane Alves Lopes... [et al.] Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 299-306 LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
15.
No cover image available
Linguagem simbólica cromática e daltonismo : uma análise comparativa na publicidade / Gonçalo Frederico Correia Figueiredo ; orient. Rodrigo Antunes Morais E-resource Publication Lisboa : IADE-UE, 2023 Description 134 p. LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
16.
No cover image available
Arte pública como factor de atractividade da comunicação publicitária junto dos Millennials / Mariana Fernandes Martins ; orient. Carlos Alves Rosa Book Publication Lisboa : IADE-UE, 2019 Description 121 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

Add to cart
17.
No cover image available
Publicidade e misoginia : os seus efeitos no público e nas marcas em Portugal / Beatriz Soares Batista de Almeida ; orient. Maria Helena Souto e Rodrigo Antunes Morais E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
18.
No cover image available
Campanha publicitária para a marca portuguesa Fora / Francisco Freudenthal Menano Book Publication Lisboa : IADE-U, 2013 Description XV, 50 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

Add to cart
19.
No cover image available
Tendências, sustentabilidade e Geração Z : contributos para a comunicação publicitária no setor da maquilhagem em Portugal / Mariana Correia Gonçalves ; orient. William Afonso Cantú E-resource Publication Lisboa : IADE-UE, 2023 Description 120 p. LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart