Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658:005.21 LYN 121 | Available | 121 |
Índice: Part I: Profitably analyzing the current European situation; Part II: Developing a successful European strategy; Part III: Implementing the strategy in Europe.
Resumo: This comprehensive book provides them with such vital information; it is based on a unique study of 250 top European companies and what they are doing about 1992. A detailed analysis of 25 European market sectors provides a starting point for the more detailed individual studies, The author uses the evidence he has gathered to build a strategic framework for those companies preparing to tackle the European markets. He provides practical guidelines which will enable such companies to: - assess the most profitable course of action in the single market; - evaluate competition both within the home market and the larger European arena; - examine the European market potential, armed with solid facts and statistics; - protect existing profitable markets and develop new sources of business.
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