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61.
Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro Book Publication [Lisboa] : Público, cop. 2007 Description 168 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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62.
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski Book Publication [Bingley] : Emerald Publishing, 2018 Description XI, 426 p. LocationBiblioteca IPAM Porto Availability Available (1).

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63.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XXXI, 785 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

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64.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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65.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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66.
Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

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67.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationBiblioteca IPAM Porto Availability Available (1).

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68.
Future Marketing Book Publication Chicago : NTC Business Books, 2001 Description X, 244 p. LocationBiblioteca IPAM Porto Availability Available (1).

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69.
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford Book Publication Berkshire : McGraw-Hill, 2002 Description XI, 549 p. LocationBiblioteca IPAM Porto Availability Available (1).

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70.
Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1997 Description XL, 789 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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71.
Casos europeus de marketing / Isabel Cantista, Paula Rodrigues Book Publication Lisboa : Universidade Lusíada Editora, 2010 Description 107 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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72.
Cases in marketing management / Luiz Moutinho Book Publication Wokingham : Addison-Wesley, 1995 Description 390 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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73.
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Frotas de veículos pesados de transporte rodoviário de mercadorias em Portugal importância e perspetivas de futuro / João Nuno Madeira Santos Silva ; orient. Isabel Romão Book Publication Lisboa : IPAM Description 117 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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74.
Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationBiblioteca IADE-UE Availability Available (1).

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75.
Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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76.
Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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77.
Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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78.
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Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

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79.
Modèles et décision en marketing / Yves Evrard, Patrick le Maire Book Publication Paris : Dalloz, 1976 Description X, 156 p. Availability No copies available

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80.
Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1994 Description XVI, 480 p. LocationBiblioteca IPAM Porto Availability Available (1).

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