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121.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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122.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2010 Description 279 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1). Checked out (1).

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123.
Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht Book Publication [Cham] : Springer, 2019 Description xviii, 558 p. LocationBiblioteca IPAM Porto Availability Available (1).

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124.
Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn Book Publication Victoria, BC : Trafford, 2007 Description xiv, 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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125.
Casos de dirección de marketing / Julio Cerviño Fernández... [et al.] ; coord. Encarnación González Vázquez, Elisa Alén González Book Publication Madrid : Pearson Prentice Hall, D. L. 2005 Description x, 248 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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126.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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127.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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128.
Marketing management and strategy / Peter Doyle, Phil Stern Book Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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129.
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe Book Publication New York : John Wiley & Sons, 1992 Description XIV, 464 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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130.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , cop. 2020 Description 676 p. LocationBiblioteca IPAM Porto Availability Available (1).

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131.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson, cop. 2006 Description xxii, 750 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4). Reference (1).

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132.
Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter Book Publication Lisboa : Actual, 2019 Description 170 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (3). Checked out (4).

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133.
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra Book Publication Rio de Janeiro : Campus, 2002 Description 189 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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134.
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationBiblioteca IADE-UE Availability Reference (1).

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135.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson Prentice Hall, reimp. 2010 Description xxiv, 750 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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136.
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Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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137.
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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138.
A handbook of management techniques : a comprehensive guide to achieving managerial excellence and improved decision making / Michael Armstrong Book Publication London : Kogan Page, 2006 Description xii, 640 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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139.
Organizações não lucrativas : aprendizagem organizacional, orientação de mercado, planeamento estratégico e desempenho / João M. S. Carvalho Book Publication Lisboa : Sílabo, 2005 Description 158 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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140.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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