Universidade Europeia -

Your cart is empty.

Your search returned 173 results. Subscribe to this search

|
101.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
102.
Enterprise marketing management : the new science of marketing / Dave Suttun Book Publication New Jersey : Wiley, 2003 Description XVI, 224 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
103.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
104.
Princípios de marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl MacDaniel ; trad. Luciana Penteado Miquelino ; rev. Tânia Maria Vidigal Limeira Book Publication São Paulo : Thomson, 2004 Description XX, 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). In transit (1).

Place hold Add to cart
105.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli Book Publication São Paulo : Pearson Education, 2012 Description xv, 765 p. : il. ; 29 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

Place hold Add to cart
106.
No cover image available
A influência do marketing na implementação da ferramenta de gestão balanced scorecard / Paulo Alexandre Rodrigues da Silva Martins ; orient. Caetano Alves E-resource Publication Porto : IPAM, 2021 Description 86 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
107.
No cover image available
A relação entre customer centricity e envolvimento com o trabalho como determinante para a criação de valor para o cliente e para a organização : estudo de caso Linde Global Services Portugal Unipessoal, Lda / Carlos Manuel Pinto Monteiro ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 172 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
108.
No cover image available
Avaliação da qualidade do serviço de saúde da Maternidade do Centro Hospitalar do Médio-Ave, E.P.E. / Anna Izabel Meleipe de Nápoles ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 133 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
109.
No cover image available
Contribuição das regiões para a economia nacional : o caso do consumo e turismo rural na região do Douro / Melissa Trabulo de Oliveira ; orient. Gonçalo Caetano Alves Book Publication Aveiro : IPAM, 2012 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
110.
No cover image available
Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 67 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
111.
No cover image available
Place branding and public diplomacy / ed. James Pamment, Robert Govers Periodical Publication [London] : Palgrave Macmillan, 2019- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (4).

Add to cart
112.
Casos prácticos de marketing / Jean-Jacques Lambin ; trad. Nora Lado, Jaime Rivera ; rev. Alejandro Mollá Book Publication Madrid : McGraw-Hill, D. L. 2003 Description xix, 427 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

Place hold Add to cart
113.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell Book Publication London : Sage, 2017 Description xvii, 391 p. : gráf. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

Place hold Add to cart
114.
Market-based management : strategies for growing customer value and profitability / Roger J. Best Book Publication New Jersey : Pearson Prentice Hall, cop. 2009 Description 545 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
115.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel Book Publication Boston : Cengage, 2021 Description vii, 410 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
116.
No cover image available
A influência da gestão de reclamações na intenção de repetição de compra : o caso Zara / Mafalda Ermida da Ponte Moreira Fernandez ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2018 Description 89 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
117.
The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai Book Publication Abingdon : Routledge, 2014 Description xxxi, 470 p. : il., gráf. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

Add to cart
118.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2000 Description 279 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

Place hold Add to cart
119.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
120.
No cover image available
Knowledge management in marketing / Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha Article Analítico Information and Knowledge in Internet of Things LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

Add to cart