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1.
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Online personal branding in the aftermath of the pandemic : the perspective of different adulthood development stages / José Vasco Moreira Capela ; orient. Mohammad Bagheri E-resource Publication Porto : IPAM, 2021 Description 128 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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2.
Communication design and branding : a multidisciplinary approach ; ed. Nuno Martins, Daniel Raposo Book Publication Cham : Springer, 2023 Description XII, 362 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Branding : from brief to finished solution / Mono Book Publication Crans-Près-Céligny : Rotovision, cop. 2002 Description 158 p : il. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Brand naming : the complete guide to creating a name for your company, product, or service / Rob Meyerson ; pref. Alina Wheeler Book Publication New York : Business Expert Press, 2022 Description 169 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

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5.
Nation branding in Europe / ed. João Freire Book Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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6.
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Employer attractiveness : um estudo geracional do cliente interno Português / Patrícia Andreia dos Santos de Pinho ; orient. Patricia Araújo Book Publication Porto : IPAM, 2020 Description XII, 80 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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7.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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Digital influencers e os seguidores : o personal branding que nasce online / Inês Mendes Carneiro Vieira ; orient. Fernando Santos Book Publication Porto : IPAM, 2020 Description 138 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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9.
Branding back to basics : gestão de marcas 0.0 / Fernando Pinto Santos ; Ricardo Mena Book Publication Coimbra : Actual Editora, 2022 Description 95 p. LocationBiblioteca IPAM Porto Availability Available (1).

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10.
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O internal branding aplicado ao setor das instituições de ensino superior : o docente enquanto representante da marca / Vera Lúcia Neves Coelho ; orient. Sandra Gomes Book Publication Porto : IPAM, 2016 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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11.
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O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos : estudo de caso do grupo X / José Maria Themudo Santos Acciaiuoli Doria ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 134 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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12.
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A marca empregadora Salvador Caetano : desenvolvimento de um modelo para a atração de talento / Raquel Maria Noutel Santos ; orient. Patrícia Araújo Book Publication Porto : IPAM, 2019 Description 123 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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Brand identity planning model of Hotel Miramonti / Ana Isabel Pinheiro Viana ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 134 p. LocationBiblioteca IPAM Porto Availability Available (1).

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River Sightseeing operated by Douro Azul : estudo de caso / Catarina Lima Morais ; orient. Cidália Neves Book Publication Porto : IPAM, 2021 Description 142 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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15.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller Book Publication New Jersey : Prentice Hall, cop. 1998 Description XXV, 635, [61]p LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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16.
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O papel do design numa estratégia de branding sensorial / Inês Araújo Crispim Grosso Book Publication Lisboa : IADE-U, 2016 Description 175 p. : il. ; 30 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Reference (2).

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17.
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A importância da estratégia de branding na lealdade dos clientes nos mercados B2B : estudo de caso da Adira Metal Forming Solutions ; orient. Raquel Soares Book Publication Porto : IPAM, 2023 Description 74 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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18.
Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira Book Publication Lisboa : Actual, 2019 Description 441 p. : il. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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19.
Brand sense : os segredos sensoriais que nos levam a comprar / Martin Lindstrom ; pref. Philip Kotler ; trad. Rita Figueiredo Book Publication Lisboa : Gestãoplus, 2013 Description 379 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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