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181.
Digital marketing : integrating strategy, sustainability and purpose / Ira Kaufman, Chris Horton, Mariusz Soltanifar Book Publication New York : Routledge, 2023 Description 485 p. : il. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

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182.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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183.
Marketing 5.0 : tecnologia para a humanidade / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Book Publication Coimbra : Actual, 2021 Description 269 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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184.
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Reposicionamento da marca Webcomum como referência na área do desenvolvimento e gestão de e-commerce em 2022 / Ana Rita Varandas Ferreira ; orient. Ricardo Mena Book Publication Porto : IPAM, 2020 Description 145 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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185.
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Plano de marketing : People Your Creative / Eduardo Miranda ; orient. Mafalda Ferreira Book Publication Porto : IPAM, 2019 Description 86 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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186.
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Otimização da estratégia digital da Facestore nas redes socias / João Pedro Barroso Patrício ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 84 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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187.
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Os social media influencers e a estratégia de comunicação das marcas automóveis / Nádia Sofia da Silva Almeida ; orient. Fernando Santos Book Publication Porto : IPAM, 2021 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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188.
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Estudo de mercado : promoção de um produto na rede social Instagram / Joana Filipa sousa Campelo da Silva ; orient. Cidália Neves Book Publication Porto : IPAM, 2018 Description 97 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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189.
Negociar na Internet / Simon Collin ; trad. Eduardo Nogueira Book Publication Lisboa : Presença, 1998 Description 217 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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190.
Princípios de eBusiness : como os líderes de mercado actuais estão a aumentar as receitas, a produtividade e a satisfação do cliente / Thomas M. Siebel ; trad. Rui de Carvalho Book Publication Paris : Maxima, cop. 2002 Description 305 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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191.
Electronic commerce : a managerial perspective / Efraim Turban... [et al.] Book Publication New Jersey : Prentice Hall, cop. 2000 Description 520 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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192.
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Relatório de estágio no âmbito da empresa Grand Union Portugal / Luís Carlos Ferreira Santos Book Publication Lisboa : IADE, 2011 Description 139 p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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193.
Digimarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick Book Publication Singapore : Wiley, 2008 Description XIV, 406 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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194.
Advances in digital marketing and eCommerce : third international conference, 2022 ; ed. Francisco J. Martínez-López, Luis F. Martinez Book Publication Cham : Springer, cop. 2022 Description X, 308 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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195.
The ultimate digital marketing book : succeed at seo and search, master mobile marketing, get to grips with content marketing / Nick Smith, Jane Heaton Book Publication London : John Murray Press, 2023 Description 491 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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196.
SEO 2018 : learn search engine optimization with smart Internet marketing strategies / Adam Clarke Book Publication [Lewes, DE] : Simple Effectiveness Publishing, [2017] Description 230 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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197.
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Plano de marketing : Surprise Party / Jéssica Raquel Braz Costa ; orient. Caetano Alves Book Publication Porto : IPAM, 2020 Description 95 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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198.
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Display advertising : Google AdWords vs Facebook Ads, um estudo sobre return on investment na YoursPorto, lda / Joana Neto Marques Coelho Balça ; orient. Beatriz Casais Book Publication Porto : IPAM, 2018 Description 72 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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199.
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A Webcomum como estratégia de criação de valor para a Carmo / Cláudia Freitas Ferreira Araújo ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 73 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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200.
The economic and social impact of electronic commerce : preliminary findings and research agenda / Andrew Wickoff, Alessandra Colechia Book Publication Paris : OECD, 1999 Description 165 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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