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101.
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Redes sociais - uma óptica de marketing : grau de satisfação dos membros na rede social / Sarah da Silva Neves ; orient. Carlos Viana
Book
Publication
Lisboa : IPAM, 2010
Description
48 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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102.
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Brilliant online marketing : how to use the Internet to market your business / Alex Blyth
Book
Publication
Harlow : Prentice Hall, 2011
Description
IX, 163 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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103.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2014
Description
XX, 409 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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104.
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes
Book
Publication
New York : McGraw-Hill, cop. 2012
Description
VIII, 598 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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105.
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The ultimate web marketing guide / Michael Miller
Book
Publication
Indianapolis : QUE, 2012
Description
618 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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106.
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Marketing en Internet : estrategia y empresa / coord. Ana María Gutiérrez Arranz, Manuel J. Sánchez-Franco
Book
Publication
Madrid : Pirámide, 2005
Description
442 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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107.
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Como ter sucesso no LinkedIn / Rui Pedro Caramez
Book
Publication
Lisboa : Pactor, 2013
Description
191 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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108.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2017
Description
XXXV, 424 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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109.
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Social media marketing : theories and applications / Stephan Dahl
Book
Publication
Los Angeles : Sage, 2015
Description
268 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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110.
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Redes sociais 360 : como comunicar online / Vasco Marques
Book
Publication
Coimbra : Actual, 2016
Description
576 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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111.
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Marketing digital 360 / Vasco Marques
Book
Publication
Coimbra : Actual, 2023
Description
540 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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112.
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Marketing digital : conteúdos vencedores / Dina Baptista, Pedro Costa
Book
Publication
Lisboa : Lidel, 2021
Description
xii, 328 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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113.
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Novas tecnologias : presente e futuro
Book
Publication
Lisboa : Edições Sílabo, 2006
LocationBiblioteca IPAM Porto
Availability
Available (1).
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114.
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A rede social Facebook ao serviço do marketing : o caso da Fnac Portugal / Margarida da Fonseca Gaspar Xavier Matias ; orient. Irina Saur-Amaral
Book
Publication
Aveiro : IPAM, 2012
Description
134 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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115.
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Blogs de moda e comportamento de compra : círculo vicioso ou virtuoso? / André Filipe Paranhos Pereira de Carvalho ; orient. Ana Paula Queiroga
Book
Publication
Porto : IPAM, 2015
Description
101 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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116.
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Como desenvolver relacionamentos através do canal digital com clientes do sector de seguros em Portugal / Maria Manuela Aguiar Fontes de Sousa ; orient. Raquel Reis
Book
Publication
Porto : IPAM, 2015
Description
101 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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117.
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O impacto do marketing electrónico na gestão hoteleira da cidade do Porto / Filomena Cristina Pinto Esmeriz Pereira ; orient. Paula Campos
Book
Publication
Porto : IPAM, 2010
Description
52 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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118.
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Os 8 Ps do marketing digital : o guia estratégico de marketing digital / Conrado Adolpho
Book
Publication
São Paulo : Novatec, 2011
Description
904 p. ;
25 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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119.
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Web analytics : an hour a day / Avinash Kaushik ; foreword by Jim Sterne
Book
Publication
Indianapolis : Wiley, cop. 2007
Description
xxxiii, 443 p. :
il. ;
24 cm +
1 CD-ROM
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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120.
|
Internet strategies : a corporate guide to exploiting the Internet / Dick Stroud
Book
Publication
London : Macmillan Business, 1998
Description
x, 310 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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