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Results of search for 'an:27695' with limit(s): 'itype:ANA'
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Zhang
Wojnicki
Wilner
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Valck
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Marketing digital
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Your search returned 7 results.
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Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria
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José S. Clemente Ricolfe, Carmen Escribá Pérez
Article
Analítico
Cuadernos de Gestión, vol.14, n.º 1, pp. 57-74
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Biblioteca IPAM Porto
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World Wide Retail
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texto Freddy Vinagre
Article
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Distribuição hoje, nº 411 (Fevereiro 2013), p. 46-47
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Biblioteca IADE-UE
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Networking : transfomar contactos em negócios
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Catarina Cunha
Article
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Distribuição hoje, nº 393 (Abril 2011), p. 24-25
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Competitive information, trust, brand consideration and sales : two field experiments
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Guilherme Liberali, Glen L. Urban, John R. Hauser
Article
Analítico
International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 101-113
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
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Michael Trusov, Randolph E. Bucklin, Koen Pauwels
Article
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Journal of marketing, 5 (September 2009), vol. 73, p. 90-102
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Biblioteca IADE-UE
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Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
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Feng Zhu, Xiaoquan (Michael) Zhang
Article
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Journal of marketing, 2 (March 2010), vol. 74, p. 133-148
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Networked narratives : understanding word-of-mouth marketing in online communities
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Robert V. Kozinets...[et al.]
Article
Analítico
Journal of marketing, 2 (March 2010), vol. 74, p. 71-89
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