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141.
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Marketing strategy in the digital age : applying Kotler´s strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao Book Publication Singapore : Word Scientific Publishing, 2020 Description XXXII, 371 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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142.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Book Publication Hoboken : John Wiley & Sons, 2017 Description XIX, 184 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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143.
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Plano de marketing digital em função de estágio curricular na empresa Capwatt / Diogo Miguel Leite da Silva ; orient. Filipe Rodrigues Book Publication Porto : IPAM, 2019 Description 132 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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144.
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Elaboração de uma estratégia de marketing digital na empresa Ramos Pinto / Mariana Calheiros Ponces de Castro Azeredo ; orient. Cidália Neves Book Publication Porto : IPAM, 2017 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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145.
Marketing 4.0 : mudança do tradicional para o digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; trad. Pedro Elói Duarte Book Publication Coimbra : Actual, 2017 Description 218 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5).

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146.
One to one web marketing : Build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel Book Publication New York : John Wiley Sons, cop. 2001 Description XV, 351 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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147.
@-Privacidade : o mercado dos dados pessoais: protecção da vida privada na idade da Internet / Arnaud Belleil ; trad. Paula Rocha Vidalinc Book Publication Lisboa : Instituto Piaget, D. L. 2002 Description 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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148.
It's catchy : an armchair guide to viral video, viral marketing, and other Internet phenomena / ed. Temple Drake Book Publication Milton Keynes : Lightning Source, [2011] Description 137 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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149.
Social media marketing / Tracy L. Tuten, Michael R. Solomon Book Publication Los Angeles : Sage, cop. 2015 Description XIV, 332 : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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150.
The art of social media : power tips for power users / Guy Kawasaki, Peg Fitzpatrick Book Publication [S.l.] : Portfolio Penguin, 2014 Description xi, 196 p. : il. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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151.
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Customer-brand engagement gerado por diferentes tipos de influenciadores digitais : o caso da marca de joalharia de luxo Luísa Rosas / Inês Rios de Castro Marques ; orient. Beatriz Casais Book Publication Porto : IPAM, 2019 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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152.
The ultimate digital marketing book : succeed at seo and search, master mobile marketing, get to grips with content marketing / Nick Smith, Jane Heaton Book Publication London : John Murray Press, 2023 Description 491 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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153.
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Estratégia de marketing digital para a marca de luxo : emotional objects / Gisela Castro Macedo ; orient. Karla Menezes Book Publication Porto : IPAM, 2021 Description 129 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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154.
WebMarketing prático / Luis Martins Book Publication Lisboa : Lidel, cop. 2003 Description xiv, 211 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (1). Reference (1).

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155.
Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry, Alan Pulford Book Publication London : Kogan Page, cop. 1997 Description xiv, 290 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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156.
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Redes sociais no mercado da ótica / António Costa ; orient. Carlos Viana Book Publication Lisboa : IPAM, 2012 Description 102 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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157.
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Reposicionamento da marca Webcomum como referência na área do desenvolvimento e gestão de e-commerce em 2022 / Ana Rita Varandas Ferreira ; orient. Ricardo Mena Book Publication Porto : IPAM, 2020 Description 145 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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158.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford Book Publication London : Kogan Page, 1999 Description XII, 299 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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159.
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Plano de marketing digital : o Instagram como ferramenta de aproximação entre marca e o consumidor / Cristina Gomes da Silva Pinto ; orient. Cidália Neves Book Publication Porto : IPAM, 2020 Description 86 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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160.
Meta-capitalism : the e-business revolution and the design of 21st century companies and markets / Grady Means, David Schneider ; for. James J. Schiro Book Publication New York : Wiley, cop. 2000 Description 186 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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