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1.
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WWW.advertising : advertising and marketing on the world wide web / Richard Adams
Book
Publication
London : Cassell Illustrated, 2003
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott
Book
Publication
New Jersey : John Wiley Sonsc, cop. 2007
Description
275 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Strategic electronic marketing : managing e-business / Brad Alan Kleindl
Book
Publication
Cincinnati : Thomson/South-Western, cop. 2001
Description
xxi, p. :
il. ;
342 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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4.
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Marketing to the social web : how digital customer communities build your business / Larry Weber ; pref. Jimmy Wales
Book
Publication
New Jersey : Wiley, cop. 2009
Description
XVIII, 246 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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5.
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O impacto do web marketing nas vendas de software de gestão empresarial : o estudo de caso Primavera / Miguel Martins Ribeiro Correia ; orient. Paula Arriscado
Book
Publication
Porto : IPAM, 2011
Description
99 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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6.
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Impacto da Web 2.0 na gestão da marca / Guilherme Leal ; orient. Filipe Rodrigues
Book
Publication
Porto : IPAM, 2012
Description
110 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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7.
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Marketing 2.0 : el nuevo marketing en la web de las redes sociales / Juan Manuel Maqueira Marín, Sebastián Bruque Cámara
Book
Publication
Madrid : Ra-Ma, cop. 2009
Description
208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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8.
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Grown up digital : how the net generation us changing your world / Don Tapscott
Book
Publication
New York : Mcgraw-Hill, cop. 2009
Description
XVI, 368 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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9.
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Personalização na Internet : como descobrir os hábitos de consumo de seus usuários, fidelizá-los e aumentar o lucro de seu negócio / Roberto Torres ; ed. Rubens Prates ; rev. Patrizia Zagni
Book
Publication
São Paulo : Novatec, cop. 2004
Description
159 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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10.
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Web analytics 2.0 : the art of online accountability science of costumer centricity / Avinash Kaushik
Book
Publication
Indianapolis : Wiley, cop. 2010
Description
XXV, 475 p. +
CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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11.
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Os 8 Ps do marketing digital : o guia estratégico de marketing digital / Conrado Adolpho
Book
Publication
Alfragide : Texto Editores, 2012
Description
578 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Checked out (1).
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12.
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El plan de marketing digital : blended marketing como intgración de acciones on y offline / Manuel Alonso Coto
Book
Publication
Madrid : Prentice Hall, Financial Times, cop. 2008
Description
XIX, 293 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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13.
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E-Marketing / Judy Strauss, Raymond Frost
Book
Publication
New Jersey : Pearson Education, cop. 2009
Description
XXI, 430 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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14.
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Personalização no marketing : sistemas e tecnologias de informação / José Luís Reis
Book
Publication
Vila Nova de Famalicão : Centro Atlântico, 2013
Description
311 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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15.
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Marketing digital 360 / Vasco Marques
Book
Publication
Coimbra : Actual Editora, 2014
Description
332 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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16.
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Marketing político na Internet / Ana João Sepulveda
Book
Publication
Matosinhos : Centro Atlântico, cop. 2000
Description
224 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
Reference (1).
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17.
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Marketing digital de A a Z / Vasco Marques
Book
Publication
[s.l.] : Digital 360, 2021
Description
311 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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Data mining the web : uncovering patterns in web content, structure, and usage / Zdravko Markov, Daniel T. Larose
Book
Publication
New Jersey : Wiley, 2007
Description
XVI, 218 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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19.
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Instagram Marketing : como vender mais utilizando o Instagram e os Insta Stories [PDF] / Paulo Faustino
E-resource
Publication
[S.l.] : Edição de Autor, [s.d.]
Description
46 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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20.
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
/ David Meerman Scott
Book
Publication
New Jersey : Wiley, 2022
Description
XVIII, 462 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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