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1.
Competitive positioning : the key to market success / Graham Hooley, John Sauders Book Publication New York : Prentice Hall, 1993 Description 260 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; trad. Robert Brian Taylor ; rev. Laura Galluci Book Publication São Paulo : Pearson Prentice Hall, 2005 Description xiii, 464 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (3).

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3.
Estratégia de marketing e posicionamento competitivo / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud ; trad. Luciane Pauleti, Sonia Midori ; rev. Miguel Angelo Hemzo Book Publication São Paulo : Pearson, 2011 Description 439 p. : graf. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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