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1.
Estratégia criativa publicitária : fundamentos e métodos / Paulo Ribeiro Cardoso Book Publication Porto : Universidade Fernando Pessoa, cop.2000 Description 129 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
Criatividade em propaganda / Roberto Menna Barreto Book Publication São Paulo : Summus, cop. 1982 Description 283 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (1). Reference (1).

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3.
How to plan advertising ; ed. Alan Cooper Book Publication London : Cassell, 1997 Description xvii, 201 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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4.
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Anuário do Clube de Criativos de Portugal / prop. Clube de Criativos de Portugal Periodical Publication [S.l.] : Clube de Criativos de Portugal, [1995?]- LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (8).

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5.
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany Book Publication Belmont : Waddsworth Publishing Company/ITP, 1998 Description 322 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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6.
Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru Book Publication New York : Wiley, cop. 1996 Description 239 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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7.
Essentials of advertising strategy / Don E. Schultz, Stanley Tannenbaum, Anne Allison Book Publication Illinois : NTC Business Books, 1996 Description ix, 155 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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